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Today im gonna talk about affiliate marketing. This is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer that bought their product.

The linking partner between affiliate`s page and product`s page is the affiliate loophole, which leads from presale(affiliate) page to the main product page, which means using one website to drive traffic to another.
We often see pages which are ranked higher in SE (search engines), but are not the products pages, but yet the presale (affiliate) pages are ranked higher because of better optimatization.
And we know the statistics from google which are showing the 80/20 rule, that is that 80% of people when searching for something, they check only top 5 pages.
Which brings to the end more free traffic to the presale(affiliate page) than to the direct product site.

The Affiliate Marketing industry consists of four core players at its heart: the Product, the Network, the Publisher (the Affiliate) and the Customer.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising.

More detailed info you ll find in Wikipedia.

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