Not getting the term “VIRAL MARKETING” and still doing seo – must be living in an ice age
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Why you should think of Viral Marketing as a new social seo?
Quoted Viral from wikipedia
The adjective or adverb viral and the noun virality may refer to any viral phenomenon, that is, an object or pattern that is able to induce some agents to replicate it, resulting in many copies being produced and spread around. In medical Terminology “Viral” means pertaining to a virus.
So you have a great product or you run a great service; and you know there are people who are interested in it. And cause of competition you are in you cant get number of customers you are wishing for?
One of approaches is to get them by organic searches, yet you must be on top in search engines, which means, lots of patience and lots of money burned in, thus no guarante you ll ever get there. The other is paid traffic, again lots of money to be burned if you are in high competition niche. The third approach would be to utilitize the social village laverage, ie=facebook. (op* will use only Fb as it is the biggest).
And this is where one business owner should ask himself. WHich option to choose to get the quickest return on its investment. Seo is pushed very hard and buying services from internet marketers is the last thing you are wsihing, they can sell themselves before you can open your mouth. I`m not saying they sell bad service, they are marketers and they are doing what they need to do, period.
Thus with all this hype surraounded, business owner forgets what he is actually buying. Does he really need smthng that takes 3-6 months to reach his audience and what he just bought is a 3-6 months of hope which may realize or not. He might get faster and better results by going after the paid traffic, however by this, his ratio on investment might be non satisfactionary by his needs. And buying hope has never brought any return;
Both, organic and paid traffic business models are in my opinion overhyped from internet Marketing perspective in relation to what social media laverage in form of viral marketing does if propperly utilitised.
Now imagine, having what you need is placed in a single platform, already built. The same consumer platform that is already looking for products you offer, yet not on your own website but from competitiors, the one they found on top spot in search engine. Now imagine further, these consumers are gathered in likewise small groups connected with different friends where with some they are sharing music interests, then with others philosophy on life, then with third comes the gurmanic interests, then some of friends they play sports together and so on.
You see the power? Everything business owner needs is already made. The platform, the myth, the legend ie= facebook. If you are old school, you ll say eeeeh, I wont use it. But if you are a new school, then facebook now matters most. The one who adopts survives
. Facebook is longtime not just for kids, what facebook is, it`s a social based platform where ordinary people are playing stronger role than Jesus did back in his peak time.
Maybe you ve read about facebook business model before, but I`m not talking here about running facebook advertising platform. I`m talking about spreading the message, whatever it may be. Laveraging the social media in your advantage. Utilising the power of conectivity and superspeed viral effect. And this is the plague that will return business owners quickest return on their investment, which is silly low in comparrison to seoing for natural or paid traffic. Must heard before and it might been wrongly presented, but the case with web is that it is based arround ordinary people and they are the one, who will tell their friends if they are satisfied with the product/service or not. If not, or yes, help yarself, transparency is the future trend you should be afraid of
I`m sure with all those overhyped gurus and specialists talking `bout only, and not doing shit you can get easily missleadead. These kings of the hills selling you nothing but bubble air of hope. If you are a big fish in small pond, the this post is not for you; beat it, run like hell
.
Yea, please excuse to interrupt your reading pleasure, I Know you r jammin`, im jammin too…:D Thus back to the topic. What ordinary spreaded message means in visualisation, please see the following domino effect clip from great movie “V for Vendeta”.
You see dominos are falling and the message is spreaded on all dominos which are close enough to be affected. This nicely compares to what traditional non social media seoing does. It connects all bloggers who are associated, either by guest blogging, forums, being writers for article directories, are commenting on each others related blogs, etc, which is all cool, except one fact, the one that they are limited. Now imagine what it does if there is no shape /footprint, that there is unlimited dominos ie* all dominos avaliable.
This scenario imagined is social media, ie* Facebook the unlimited supply of dominos ie* real people, ordinary people virally spreading the message.
Means that facebook as the largest social network is the professional platform for utilising viral marketing to ists maximum effect.
Still remeber that old saying: good voice reaches the 9th village and the bad the 13th. Now multiply it by virall exponent and those villages are transformed, not to cities, but to countries. See, now you should be worried
And this is where I`ve originally started to work on a projetc which I`ll introduce in my next post. I` ve came up with viral marketing solution integrated with wordpress. It will spread the message you want to the targeted audience. All with one click, laveraging viral marketing power you`ll get an exposure to an average number of fb friends ie. 229 people ). Thus development which started in december, was troubled with all kind of circumstances you might imagine, when someone has an idea and is not a programmer
. Of course in meantime similar products poped up on the market, yet I`m turning competition into my advantage ie. making it the most powerfull solution on market.
Thinking insideofoutside of the box was never so much fun, stay tuned for my next post on laveraging social platforms in viral marketing. Might be tomorrow
Eternity begins each day anew. \m/











